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How Natura reduced emissions and became a benchmark in sustainable energy in Brazil

Natura, one of the largest cosmetics companies in Latin America, is recognized worldwide not only for its products, but also for its commitment to sustainability.
November 25, 2025 by
How Natura reduced emissions and became a benchmark in sustainable energy in Brazil
Expert Energy - Santos & Filhos Gestão de Energia Ltda
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In recent years, the company has undergone a profound transformation in its energy matrix, adopting innovative solutions to reduce emissions and increase its efficiency.​

🚩 The Challenge​

With operations spread across Brazil and the world, Natura needed to overcome some obstacles:​

  • High electricity consumption in factories and distribution centers
  • The need to reduce CO₂ emissions throughout the supply chain
  • Growing demand for more efficient processes​
  • Market pressure for more robust ESG practices​

Furthermore, the expansion of production lines has increased the need for stable, predictable, and sustainable energy. ​

🔧 The Solution: Renewable Energy + Sustainable Management​

To address these challenges, Natura has implemented a set of energy initiatives:​

✔ Implementation of solar power plants at manufacturing facilities​

The company invested in its own power generation, reducing its dependence on the public grid and ensuring clean electricity.​

✔ Contracting renewable energy in the market​

Part of the operations began using energy from sources such as wind and biomass.​

✔ Modernization of air conditioning and lighting systems​

Smart sensors and automation have helped eliminate invisible waste. ​

✔ Real-time energy monitoring and management ​

The adoption of energy control platforms has enabled rapid adjustments, greater efficiency, and cost reduction. ​

📉 Results Achieved​

In just a few years, Natura has registered significant improvements:​

✔ 100% renewable energy in its operations in Brazil ​

All units began operating on energy with low environmental impact. ​

✔ Reduction of more than 30% in carbon emissions ​

Resulting from the use of clean energy and operational efficiency. ​

✔ Reduced costs and greater predictability ​

Energy management has made expenses more stable and prevented waste. ​

✔ International recognition ​

The company has been recognized by organizations such as the CDP (Carbon Disclosure Project) and has become a global benchmark in ESG. ​

Conclusion​

Natura demonstrates that sustainability is not just an environmental strategy, but a competitive advantage. ​

Your efforts in renewable energy prove that: ​

  • It is possible to reduce costs while simultaneously reducing emissions; ​
  • Energy management is essential for modern operations; ​
  • Brazilian companies can be global leaders in sustainable practices. ​

This success story reinforces the importance of integrating technology, energy management, and environmental commitment to achieve real and lasting results.

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