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Ambev and the energy transformation with the Free Energy Market

Ambev reduced costs and achieved 100% renewable energy through the Free Energy Market.
November 13, 2025 by
Ambev and the energy transformation with the Free Energy Market
Expert Energy - Santos & Filhos Gestão de Energia Ltda
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⚡ The Challenge​

Ambev, one of the largest beverage manufacturers in Brazil, faced a challenge common to many large companies: high electricity costs and low predictability of expenses in the captive market.​

Furthermore, the company had an ambitious sustainability goal — to operate entirely on renewable energy by 2025.​

To achieve this goal, Ambev has embarked on a journey of innovation and energy efficiency, seeking new ways to consume and contract energy more intelligently.​

💡 The Solution: migrating to the Energy Free Market​

With technical and strategic support, Ambev migrated a large part of its units to the Free Energy Market (ACL), where it began to negotiate directly with generators and energy marketers.​

This change made possible:​

  • Long-term contracts with solar and wind power plants;​
  • Cost predictability and significant savings;​
  • Autonomy in the choice of supplier and energy source; ​
  • Integration with management systems and real-time energy monitoring.​

The strategy was accompanied by a series of investments in energy efficiency, automation, and control platforms — practices that clients of Expert Energy also adopt with Energy Link.

📊 The Results​

Ambev achieved significant results:

  • ​Today, 100% of the energy used in its factories comes from renewable sources;
  • Reduction of more than 25% in energy costs in certain units;​
  • Less than 80 thousand tons of CO₂ emitted per year, reinforcing its environmental commitment;​
  • Increased competitiveness and financial predictability across the entire operation.​

🌱 An example for the market​

Ambev's success shows that migrating to the Free Energy Market is more than an economic decision — it is a management and sustainability strategy. ​

Companies that adopt this model gain full control over the consumption, costs, and source of the energy they use.

​🚀 How Expert Energy Can Help Your Company

Just like large industries and national chains, your company can also reduce costs and operate more efficiently with the support of Expert Energy.​

Through the Energy Link platform, you can:​

  • Monitor consumption in real time;​
  • Simulate the potential savings from migration;​
  • Receive intelligent energy performance reports;​
  • Plan the transition to Mercado Livre in a secure manner.​

👉 Speak with an Expert Energy specialist and discover the potential savings for your business.​

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